A good example is automated responses. Automation saves time, but personalization is a must on social media.
- Your followers want to know they’re speaking with a person, not a robot.
- Posting the same content on every social media account is another bad idea. You’ll have a different audience on each of your social media channels, and your content needs to reflect that.
- Another definite no-no is using the same login details for each of your accounts. Far too many of us do it. It might save time, but a third party can access each of your social media accounts if you get hacked.
- Obsessing over analytics and trying to adapt to what they’re telling you is another task that wastes time if you lack an understanding of your data. Yes, analytics are useful, but you can end up spending too much time on them with few rewards.